Chapter 1 Unit 7
Analysis: samples of business letters
范例分析
Language notes
①本信件包含了寄件公司的参考文号。
②本信件采用了对于女士的标准称呼 Ms.，称呼之后也采用了标准的标点符号——冒号（ ：）。
③正文的第一句感谢对方的来函，同时也表明收到了对方的请求。
④这封简短的信在最后一行欢迎这位潜在的客户。写信人在这里其实也可以请对方有疑问时联络他。
⑤写信人采用了标准的大写规则（第一个字母大写）与标点符号（敬辞后加上逗号）。
⑥写信人提醒收件人，本信附有附件，也就是产品目录。
Language notes
①本信件加入了主旨一行，使信件的主题更明显。
②由于这封信很长，因此写信人加入清楚的标题，方便收件人快速浏览，找到重要的信息。
③写信人采用编号列表，使重要的信息更加醒目。
④写信人指出本信附有附件，以及有哪些人也收到本信的副本。此外本信的作者是EA，由打字员 pty 打出。
DISCUSSION & EXERCISE 3
1. Review the concepts.
1) What is letterhead?
2) When should you use letterhead?
3) Which one should contain a person’s name or title—the subject line or the attention line?
4) What does“ Enc” mean?
5) What does“ cc” at the bottom of a letter mean?
6) If you see this—EP/kn—at the bottom of a letter, what does it mean?
7) What title should you use for women in business?
2. Multiple choice
( ) 1) Which one is not an appropriate way of writing an attention line?
a) ATTN. Kim Hunt b) For the attention of Kim Hunt
c) Attention Kim Hunt d) Attention: Kim Hunt
e) All are acceptable
( ) 2) Which is not an appropriate salutation for a business letter?
a) Dear Dr. Jergen b) Ladies and Gentlemen
c) Hello
( ) 3) Which is the correct format for the date in a business letter?
a) 9/21/2012 b) 21-9-12
c) September 21, 2012
( ) 4) Which is correct?
a) Yours truly b) Yours Truly
c) yours truly
3. Apply the principles.
1) Label the parts of this business letter.
2) For ④⑤⑥ and ⑩: suggest another phrase or another way the part could have been formatted.
④__________________________________________________________
⑤__________________________________________________________
⑥__________________________________________________________
⑩__________________________________________________________
3) Look at the following letter. On the numbered lines, write possible alternative expressions the writer could have used.
4) Write a subject line for this letter.
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